K-Pop is not just a music genre; it’s a global phenomenon that has captured the hearts of millions around the world. If you’re a fan of K-Pop, Seoul is the ultimate destination to dive deep into the vibrant world of idols, music, and entertainment. From meeting your favorite stars to visiting iconic locations, the city offers endless opportunities to live out your K-Pop dreams. Here’s a guide to the 10 best places in Seoul where you can spot K-Pop stars, experience the culture, and immerse yourself in the K-Pop universe.
1. SMTOWN &STORE: Shop Like a True K-Pop Fan
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Why Visit
If you’re a fan of SM Entertainment’s top acts such as EXO, Red Velvet, and NCT, the SMTOWN &STORE is a must-visit. Located in COEX Mall, this mega store is a treasure trove of exclusive K-Pop merchandise, albums, and even themed items featuring your favorite idols. From clothes to stationery and accessories, it’s a shopping paradise for any fan.
What to Expect
Beyond shopping, the store also has a café where you can enjoy K-Pop-themed drinks and desserts. The interior is sleek and modern, designed to make you feel like you’re stepping into the glamorous world of K-Pop. Be sure to check out their photo zones where you can take pictures with lifelike standees of idols.
Pro Tip
SMTOWN often hosts fan signing events, so check the schedule and you might get lucky enough to meet your favorite stars!
2. Star Avenue: Walk Among K-Pop Legends
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Why Visit
Located at Lotte World Tower, Star Avenue is an interactive exhibition that celebrates Korea’s biggest stars, including K-Pop idols. Fans can enjoy a collection of memorabilia, handprints of their favorite artists, and interactive media installations that let you get closer to the K-Pop experience.
What to Expect
The exhibits allow you to feel like a star, offering immersive digital experiences where you can “perform” on stage or pose with holographic versions of idols. The sleek, futuristic design and high-tech displays make it a unique stop for fans wanting to dive deeper into the world of K-Pop.
Pro Tip
Visit during the day when it’s less crowded so you can take your time enjoying the exhibits and taking pictures without too many people around.
3. MBC World: The Ultimate K-Pop Broadcasting Experience
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Why Visit
MBC World is South Korea’s first broadcast-themed amusement park located at the MBC Headquarters in Sangam-dong. This interactive experience allows visitors to step into the world of K-Pop, K-Drama, and Korean television. With virtual reality zones, holograms, and AR experiences, MBC World offers fans a chance to interact with their favorite idols in a whole new way.
What to Expect
You’ll be able to participate in a simulated K-Pop concert, take virtual selfies with stars, and even step into the studio where popular music shows like “Show! Music Core” are filmed. The experience is as immersive as it gets, bringing you as close as possible to the heart of the Korean entertainment industry.
Pro Tip
Check the filming schedule of “Show! Music Core” as you might be able to watch a live broadcast or spot idols arriving and leaving the building.
4. K-Star Road: A Walk Down the Path of Your Idols
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Why Visit
K-Star Road in Gangnam is a famous street lined with statues dedicated to Korea’s most famous K-Pop groups, including BTS, EXO, Super Junior, and Girls’ Generation. Walking down this road, you’ll spot life-sized bear sculptures, known as “Gangnamdol,” each dedicated to different K-Pop idols. It’s a K-Pop pilgrimage spot where you can snap photos with your favorite group’s bear.
What to Expect
K-Star Road is not only a fun, Instagram-worthy walk but also a central location near the headquarters of many of the biggest K-Pop agencies. You’ll find it in the Apgujeong-dong area, which is home to companies like SM Entertainment and JYP Entertainment, meaning you might just catch a glimpse of your favorite idols coming and going from work!
Pro Tip
Bring your camera for some unforgettable selfies with the Gangnamdols and keep an eye on the cafes in the area; idols are often spotted grabbing a drink nearby.
5. Han River Park: Where Idols Unwind
ⓒKorea Tourism Organization Photo Korea – Lee Beomsu
Why Visit
Han River Park is not only a beautiful spot for a leisurely stroll but also a popular hangout for K-Pop idols looking for some downtime. Many idols have been spotted here enjoying bike rides, picnics, or simply relaxing by the water. It’s a peaceful spot to enjoy nature, and you might just bump into your favorite stars unwinding between their busy schedules.
What to Expect
Han River Park is sprawling and offers a variety of activities like cycling, kayaking, and outdoor performances. Pack a picnic and enjoy the scenic views of Seoul’s skyline. You can also rent a bike and ride along the river, one of the favorite pastimes for locals and idols alike.
Pro Tip
Visit in the late afternoon or early evening when many locals (and idols) come to the park to relax after work. The cherry blossom season is particularly beautiful at Han River Park, making it a great time to visit.
6. JYP Entertainment Building: The Heart of K-Pop Innovation
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Why Visit
JYP Entertainment is home to some of the biggest names in K-Pop, including TWICE, Stray Kids, ITZY, and 2PM. Visiting the headquarters in Gangdong-gu is a pilgrimage for fans hoping to catch a glimpse of their idols as they come and go from practice or meetings.
What to Expect
While you can’t go inside the building, fans often gather outside to catch a quick look at their favorite stars entering or exiting the premises. The nearby cafes and restaurants are also popular hangouts for idols, making the area an ideal spot for star sightings.
Pro Tip
Arrive early in the day or around lunchtime, as many idols often come for practice in the mornings and leave in the evenings. Be respectful of the artists’ privacy, and enjoy the fan culture that often gathers outside.
7. Music Bank Live Filming at KBS Hall: A Front Row Seat to K-Pop
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Why Visit
KBS’s Music Bank is one of South Korea’s most popular weekly music shows, and attending a live filming is a dream come true for K-Pop fans. Each week, top idols perform live on stage, and with some luck, you can get tickets to watch the performances up close.
What to Expect
Watching a live filming of Music Bank offers an unforgettable experience as you get to see multiple K-Pop groups perform on stage, complete with impressive choreography and live vocals. The energy of the fans inside the hall is contagious, and seeing your favorite idols perform in person will make for an unforgettable memory.
Pro Tip
Tickets to live filming are highly sought after and often distributed through fan clubs or raffles, so plan ahead. Arrive early on the day of filming to secure a good spot in line.
Final Thoughts
Girl’s Generation ⓒKorea.Net Photo – Photographer Jeon Han
Seoul is truly the ultimate destination for K-Pop fans. From the bustling streets of Gangnam to the serene parks along the Han River, every corner of the city offers something special for fans of Korean pop culture. Whether you’re shopping for the latest merch, visiting iconic entertainment company buildings, or catching a live performance, you’ll find endless opportunities to immerse yourself in the world of K-Pop in Seoul.
